Why This Tech CEO Keeps Hiring Humanities Majors–by Michael Litt of Fast Company

After all, the whole point of that data dive is to help us build an effective marketing campaign, which means predicting how a massive number of people will react and behave based on snippets of information we’ve collected. This level of qualitative analysis can’t come from the data alone. It requires instinct, critical thinking, and a deeply contextual understanding of human nature.

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https://www.fastcompany.com/40440952/why-this-tech-ceo-keeps-hiring-humanities-majors

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