Leaders and Managers–Don’t forget the value of knowledge in the humanities, social sciences, and civics. Understanding the bigger picture helps the identification and development of the incremental tactical steps that solve long term strategic issues. Self branding and the pursuit of pure utilitarianism certainly does not follow this process. It could even be argued that the narrow focus of applied educational endeavors limits one’s peripheral vision, limits inquiry and may even deter curiosity itself. It does not bode well for anyone if utilitarianism and self-interest is the driving force in our educational systems.