Does Organizational Image Matter?–by Eunju Rho, The University of Akron, Tasek Yun, The University of Georgia, Kanbok Lee, Auburn University, Commentary Response by Stephen G. Harding, Northwestern University

“Organizations need to reaffirm their civic purpose. Organizations that create public value and provide effective public service that makes a difference will attract and retain the next generation of public servants. Governmental organizations in particular need to go beyond their focus on managerial mechanics, process, costs, and efficiency. In simple terms, organizations must balance product with process. Organizations that do so will likely engender stronger links with existing members.”

Stephen G. Harding